A crappy win rate or lack of bidding success is usually a direct result of bidding on too many losers, aka inappropriate "opportunities". Too often, professional services firms are tempted by the potential boost in revenue and go all out pursuing speculative tender and proposal opportunities. Generally, these firms have no consistently applied or objective

Given the obligation of public sector organizations, and some corporate or private enterprises, to approach the market and run competitive selection processes (aka calls for tenders, bids and proposals), there are many potential proposal opportunities that may vie for your business development time and effort. Federal News Network reported in 2020 that “[U.S. government] agencies spent