For those of you who couldn’t attend APMP’s Bid and Proposal Con in May, Chris Sant has generously shared his slide deck that he used when presenting his session entitled “Push-button Persuasion: Almost Magical Content Library Techniques.”  Even though we don’t have the benefit of his outstanding oral presentation, his slides still provide us with some valuable content.  Enjoy!



  • Chris Sant

    Chris is a proposal consultant who is a former commercial litigator at one of the world’s most prestigious law firms, a graduate of Stanford Law School, and the editor of Dr. Tom Sant’s best-selling proposal books. He draws on his unique skills in legal and economic analysis to make your proposals as persuasive as the law allows. Chris has successfully helped organizations with a combined market cap of over $340 billion – companies like Honeywell, DataPath, ISS, Wells Fargo, Check Point Software, GE, The Ken Blanchard Companies, and numerous others. Reach out to Chris at