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Defining Your Personal & Professional Brand

Everybody says you have to build a professional brand and reputation to succeed. But how do you distinguish yourself and be remembered when everyone else has the same goals? Add to that the fact that you’re busy, you want to network “the right way,” AND you need to get results for your efforts.

You need to define your brand. Your brand authentically reflects who you are – your value proposition. Personal branding is a way of establishing and consistently reinforcing who you are and what you stand for in your career and life.

Join us for a panel discussion on how you can be on the front foot of strengthening your personal brand within your organization and beyond.

Featured Panelists:

Rick Harris, CF APMP, Chief Executive Officer of the Association of Proposal Management Professionals (APMP)

Rick Harris is the CEO and well-known face of APMP. He offers tremendous insights into the type of personal and professional charatieristics to succeed in this highly competive industry. Rick is an association executive with more than 25 years of experience in creative marketing, government relations, staff management and communications for professional and trade associations.

Chris LesterChief Creative Officer and Strategic Brand Advisor

Chris Lester develops strategic and creative initiatives bringing his unique vision and energy to building brands that shape perceptions and create powerful outcomes. Chris serves as a strategic brand advisor to leading boards and executive teams worldwide. He has been instrumental in brand development for Disney, Newman’s Own Foundation, Sandals Resorts, Chan Zuckerberg Initiative, Hilton, YWCA, Yale University, among others. His belief that brands must be simple to be understood, believed in to motivate, governed to stay true and trustworthy to be worthwhile guides every aspect of his work.

Jennifer Key, Recruiting & Human Capital Management Specialist

Jennifer Key brings a wealth of expertise in hiring, managing, training and retaining talented and high performing employees. With a background in recruitment and human capital management, Jennifer has spent countless hours scanning through resumes and conducting in-person interviews. She has a keen sense of what qualities help candidates stand out and how their personal brand is expressed through the first interaction with a potential candidate.

Schedule of Events:

5:30 pm – Networking – Drinks and appetizers will be provided

6:15 – 7:30 – Panel Discussion

7:30 – 8:00 – Q&A and Wrap Up


Register Here

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APMP-NCA Chapter

The mission of the APMP-NCA chapter is to support our members in advancing their professional goals and increasing their capabilities to win business.

The APMP NCA Chapter maximizes member value by:

  • Creating an environment and opportunities to develop knowledge, skills, professionalism and application of best practices,
  • Partnering with industry, academia and government to unleash the power of capture and proposal management,
  • Providing a forum for the discussion and examination of problems, solutions, applications and ideas,
  • Disseminating information regarding developments in the profession, and
  • Attracting, developing and retaining leadership to ensure the future of the organization.

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