Among the many informative sessions at last month’s APMP-NCA Mid-Atlantic Conference, one struck me as especially brilliant. It provided an elegant tool to take along to those client or potential client meetings to accomplish what you need. You know those meetings; when you finally get the attention of the buyer in your target agency, and
Color team reviews, you know them. Those dreaded meetings when you take a hard look at the draft of your proposal and realize that you have a ton of work to do before this thing is a winner. Is there any way to make these reviews less painful and more productive? How can I get
Color team reviews, you know them. Those dreaded meetings when you take a hard look at the draft of your proposal and realize that you have a ton of work to do before this thing is a winner. Is there any way to make these reviews less painful and more productive? How can I get
You have a lot on your plate. You’ve got 5 projects that must run right, staffing problems to stay on top of, and then you must make sure your invoices get paid and meet payroll. It is easy to push marketing to the back burner so you can get everything else done. But those 5
