Originally published on LinkedIn, republished here with the author's permission: https://www.linkedin.com/pulse/thinking-outside-box-art-science-govcon-marketing-mark-amtower/ What is “outside of the box thinking”? I have been in too many meetings where an executive will say something like “Our marketing is stale. We need some outside-the-box thinking.” Often this is the result of seeing or reading about success B2B or B2C